Brock Lesnar was drafted to SmackDown in an effort to keep viewership up and give FOX confidence in their investment.
Mainstream popularity is important to FOX and given how they want to pass WWE off more as a “legitimate sport,” Lesnar’s success as a UFC megastar also plays a factor. This is the same reason FOX wants Ronda Rousey on SmackDown, according to Dave Meltzer.
Since FOX did not get Rousey, at least for now, they settled for Lensar for now.
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