AEW have evidence that viewers of Dynamite on TNT switch to WWE NXT on the USA Network during the commercial break, which is the reason they’re doing more insets.
The interesting note about the head-to-head data is that NXT viewers aren’t switching to AEW, with the belief being that NXT fans are not AEW fans but AEW fans like NXT too.
AEW World Champion Chris Jericho is the only person who has never been beaten head-to-head by NXT with his segments.
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